Filed under: a chiropractic podcast, Big TOR on Campus, California Jam, Chiropractic Philosophy, interview, On Location, SCR Global Correspondent | Tags: a chiropractic podcast, Anchor Chiropractic, Austin Davis DC, Brett Jones, Brian Lanoue, Cal Jam, California Jam, chiropractic, chiropractic branding, chiropractic marketing, chiropractic podcast, chiropractic radio, Chiropractic United Podcast, Chiropractor, DD Humber DC, DD Humber Jr, DE, Deed Harrison DC, Denise Rassel DC, Dr Sid Williams, Dr. Thomas Lamar, Dynamic Essentials, Fred DiDomenico DC, Joe Ferrantelli DC, Kingston, Kingston Community News, Kitsap, Patrick Dunphy, Phil Spradley, podcast chiropractor, Power of the Podcast, Roberto Chalukian, Sid Williams DC, Sid Williams DC death, Spinal Column Blog, spinal column radio, SpinalColumnRadio, Troy Dukowitz DC, Troy Eldridge DC
SHOW NOTES
Title: Branding the ChiropracTOR for the Bigger Message of ChiropracTIC: Interviews with Chiropractic United Podcast, pre-ChiropracTIC Student Patrick Dunphy, DC-2B Brett Jones, and more!
[Plus SPECIAL REPORT: Inside the DE Scene — Paying Homage to Dr. Sid Williams]
Host: Dr. Thomas Lamar
Show Date: 02/15/13
Run Time: 150:58
Description: “Early to bed. Early to rise. Work like hell and ADVERTISE!” These words from our profession’s developer still echo throughout chiropractic. From the beginning, we chiropractors have been avid marketers — we’ve had to for our very survival. It’s always been a sink or swim situation. And it will continue to be this way until our individual advertising and marketing efforts rise above the level of promotion-for-self. The message that we promote must be BIGGER than ourselves; it needs to go beyond that of self-promotion. Never in history have we had the opportunity like we do now to tell our story in a way that allows us to not only touch our community, but the whole world at the same time. The Internet gives us this ability. And so through mediums such as blogs, videos, podcasts, graphics, and social media, we can now begin to brand ourselves as chiropracTORs — not for ourselves — but for chiropracTIC. Because it is through this type of “bigger than self” promotion that we can truly begin affect change in the way our society does health care.
Today on Spinal Column Radio, Dr. Thomas Lamar mines the depths of this topic by first answering a listener email on how chiropractic students can begin branding themselves as “TORS for the TIC” while still in school. His “nuts and bolts” explanation is then further fleshed out with inspiring interviews with the crew of the Chiropractic United Podcast (Drs. Deed Harrison, Fred DiDomenico, and Joe Ferantelli); chiropracTIC student, Brett Jones; and pre chiropracTIC student and long-time SCR listener, Patrick Dunphy. In addition, Dr. Lamar pulls out some examples of what this can look like. Plus, he even shares what can happen when you put a message out that is bigger than yourself. And if all that weren’t enough, he’s joined by a special in-studio “audience-of-one.” (Chiropractic United and Patrick Dunphy interviews recorded at the 2012 California Jam in Costa Mesa, California).
[Plus, Pre Show SPECIAL REPORT: Dr. Austin Davis take YOU the listener, on our behalf, Inside the DE Scene to Pay Homage to the one that DARED TO DEFEND THE PRINCIPLE — Dr. Sid Williams].
Dr. Austin Davis
— takes us inside the DE Scene to pay homage to the one that
DARED TO DEFEND THE PRINCIPLE.
• connect with Austin on Facebook
• listen to our mini-tribute to Sid on SCR 152
• read Clum’s Tribute to Sid Williams
Links:
SpinalColumnRadio
ON LOCATION with the
Dead Chiropractic Society’s
The Chiropractic United Podcast
Drs. Harrison, DiDomenico, and Ferantelli
DCS California Jam
2012

Dr. Lamar interviews the crew of the number one chiropractic podcast in the United States iTunes directory, The Chiropractic United Podcast at the 2012 California Jam. (DiDomenico – left, Harrison – middle, and Ferantelli- right)
• Learn more about Chiropractic United
– Chiropractic United
– Learn more about the guys behind the mics
- Dr. Deed Harriosn
- Dr. Fred DiDomenico
- Dr. Joe Ferantelli
___________
pre ChiropracTIC Student
Patrick Dunphy
DCS California Jam
2012
• Learn more about Patrick Dunphy
– Pat’s TOP 5 SCR Episodes for the pre-Chiropractic Student
- Angel Tribuno (SCR 079)
- Reggie Gold (SCR 030)
- Billy DeMoss (SCR 037)
- Liam Schubel (SCR 039)
- Dr. Lamar on Dallas Radio (SCR 058)
- Pat’s Update to the list since the interview:
- (SCR 151) Pure Gold! Valley of the blind! A no brain-er. ….AWESOME!!!!
- (SCR 136) Dr Fred times TWO! That’s my man! Best mentor ever, love that guy!
- (SCR 111) Dr Matt HardCore! Love his outlook. very inspiring!
- (SCR 087) Mother of Vitalism, Dr Sarah! Her message is so unique in the manner she breaks it down. Excellent communicator. I read her book last year and have really become excited about her work!
– Catch Patrick’s Man On The Street interview (SCR 138)
– Catch Patrick’s contribution to the Reggie Gold Tribute Podcast (SCR 109)
___________
Now on Spinal Column Radio!
“The Big TOR on Campus”
Brett Jones
DC2B Life West
an interview with
Troy Dukowitz, DC
• Catch Dr. Troy’s past episode with us (SCR 128)
• Learn more about Brett Jones:
• Other Stuff Talked About on the Show:
- Get the context for Samantha’s email on SCR 152
- listen to 49:00—50:45 and 1:17:17—1:20:47
- WordPress.com
- Shane’s website: drshanezimmer.com
- Share Your Links of “TORS for the TIC” in the Comment Section!
- (In other words, share a link of a TOR Web Presence – blog, video, podcast, graphic, social media – that is focused on promoting a message that is BIGGER than themselves).
- Defending the “Crap Box” – Dr. Eric Plasker (SCR 146)
Dr. Lamar’s Newspaper Articles
- Check out Brain and Thea’s OurExtraordinaryLives website.
- Listen to Roberto’s interview on the Radio.
• Learn more about the California Jam
– Website: CaliforniaJam.org
– Website: DeadChiropracticSociety.com
– Facebook California Jam – Dead Chiropractic Society
Check out the Cal Jam Interview Archives! (plus see who’s still the cue for release)
Filed under: a chiropractic podcast, Chiropractic Philosophy, interview, New Beginnings Chiropractic Weekends, On Location, Politics, Road Trip | Tags: a chiropractic podcast, Anchor Chiropractic, Casey Klingert DC, chiropractic, Chiropractic Philosophy, chiropractic podcast, chiropractic radio, Chiropractor, DaVinci Group, Dove Hunt, Dr. Thomas Lamar, infertility, JD Sutter, Kingston, Kitsap, New Beginnings, New Beginnings Chiropractic Weekends, podcast chiropractor, Power of the Podcast, Radio CSS Media, spinal column radio, SpinalColumnRadio, Troy Dukowitz DC
SHOW NOTES
Title: Lamar Dove Hunt in Arizona with Dukowitz and Klingert, a DaVinci Update, and the POP
Host: Dr. Thomas Lamar
Show Date: 09/08/12
Run Time: 76:47
Description: Join Dr. Thomas Lamar and Logan as they grab the Spinal Column Radio mic and take you to the scalding heat of the Arizona desert for the Annual Lamar Dove Hunt where they have two great interviews loaded in the barrel that will hit the target: Dr. Troy Dukowitz and Dr. Casey Klingert. Plus, Dr. Lamar presents the DaVinci Group’s recent public statement, and meets up with longtime listener and fellow podcaster, JD Sutter, for — yet another — POP (Power of the Podcast) story for the SCR files. (Show recorded On Location in the desert of Arizona. Interviews with Dr. Dukowitz and Dr. Klingert recorded On Location at the Fall 2011 New Beginnings Chiropractic Weekend in Long Branch, New Jersey).
Listen Now!
Download this episode by right clicking (control-click for Mac)
Links:
SpinalColumnRadio
ON LOCATION in New Jersey
-21st Anniversary-
Locked and Loaded and On Target
Troy Dukowitz, DC
New Beginnings Chiropractic Weekends
Fall 2011

Dr. Thomas Lamar interviews “The Duke,” Dr. Troy Dukowitz, at the Fall 2011 New Beginnings Chiropractic Weekend.
• Learn more about Dr. Troy:
– EPOC
– Listen to Troy’s other interviews on SCR: 045, 113, 114
– Dr. Mindy Drake at ChiroRookie.com
___________
Growing up ChiropracTIC
Casey Klingert, DC
New Beginnings Chiropractic Weekends
Fall 2011

Dr. Thomas Lamar interviews Dr. Casey Klingert at the Fall 2011 New Beginnings Chiropractic Weekend.
• Learn more about Dr. Casey:
– Dr. Casey Klingert’s practice website
• Other Links Talked About On The Show:
– DaVinci Group Public Statement (08/22/12)
– JD Sutter website: Radio CSS Media
– SCR Infertility podcast episode
– SCR Tonsils Appendix Gallbladder podcast episode
• SCR On Location in AZ
• Learn more about New Beginnings Chiropractic Weekends
– Website: NBChiro.com
– Facebook Chiropractic Philosophy Fan Page
– Facebook Chiropractic Group page
– Facebook Chiropractic History Fan Page
Check out the New Beginnings Interview Archives!
Filed under: a chiropractic podcast, Archive Feed, Chiropractic Philosophy, interview, New Beginnings Chiropractic Weekends, On Location, set 3 | Tags: a chiropractic podcast, adjustment, Anchor Chiropractic, Cal Jam, California Jam, chiropractic, Chiropractic Philosophy, chiropractic podcast, chiropractic radio, Chiropractor, Dr. Thomas Lamar, EPOC, Kingston, Kitsap, New Beginnings, New Beginnings Chiropractic Weekends, OYA Coaching, podcast chiropractor, spinal column radio, SpinalColumnRadio, Troy Dukowitz DC
SHOW NOTES
Title: The Duke, Dr. Troy Dukowitz, Returns!
Host: Dr. Thomas Lamar
Show Date: 02/17/12
Run Time: 35:00
Description: Cal Jam Countdown continues with its last episode before the Big Event: The 2012 California Jam in Costa Mesa, California. This time to help get you ready for our On Location Podcasts from this high energy event, we pull an interview from our Spring 2011 New Beginnings Experience with Cal Jam favorite and Spinal Column Radio vetran, Dr. Troy Dukowitz! Plus… you’ll meet the Spinal Column Radio Road Crew and get a sneak peak of what we have up our sleeve for this SCR Road Trip. (Interview recorded On Location at the Spring 2011 New Beginnings Chiropractic Weekend in Long Branch, New Jersey).
Listen Now!
Download this episode by right clicking (control-click for Mac)
Links:
SpinalColumnRadio
ON LOCATION in New Jersey
-20th Anniversary-
EPOC founder and OYA Coach
Troy Dukowitz, DC
New Beginnings Chiropractic Weekends
Spring 2011

Dr. Thomas Lamar interviews EPOC founder and OYA Coach, Dr. Troy Dukowitz, at the Spring 2011 New Beginnings Chiropractic Weekend.
• Learn more about Dr. Troy Dukowitz and EPOC
– EPOC – EPicenter Of Chiroprtic
– Our first interview with Troy: Episode 045
• Get Hooked up with the 2012 California Jam
• Learn more about New Beginnings Chiropractic Weekends
– Website: NBChiro.com
– Facebook Chiropractic Philosophy Fan Page
– Facebook Chiropractic Group page
– Facebook Chiropractic History Fan Page