Episode 155 — Branding the ChiropracTOR for the Bigger Message of ChiropracTIC: Interviews with Chiropractic United Podcast, pre-ChiropracTIC Student Patrick Dunphy, DC-2B Brett Jones, and more! [Plus Special Report: Inside the DE Scene — Paying Homage to Dr. Sid Williams]


Title: Branding the ChiropracTOR for the Bigger Message of ChiropracTIC: Interviews with Chiropractic United Podcast, pre-ChiropracTIC Student Patrick Dunphy, DC-2B Brett Jones, and more!

[Plus SPECIAL REPORT: Inside the DE Scene — Paying Homage to Dr. Sid Williams]

Episode Number: 155

Host: Dr. Thomas Lamar

Show Date: 02/15/13

Run Time: 150:58

Description:  “Early to bed. Early to rise. Work like hell and ADVERTISE!” These words from our profession’s developer still echo throughout chiropractic. From the beginning, we chiropractors have been avid marketers — we’ve had to for our very survival.  It’s always been a sink or swim situation.  And it will continue to be this way until our individual advertising and marketing efforts rise above the level of promotion-for-self.  The message that we promote must be BIGGER than ourselves; it needs to go beyond that of self-promotion. Never in history have we had the opportunity like we do now to tell our story in a way that allows us to not only touch our community, but the whole world at the same time.  The Internet gives us this ability.  And so through mediums such as blogs, videos, podcasts, graphics, and social media, we can now begin to brand ourselves as chiropracTORs — not for ourselves — but for chiropracTIC.  Because it is through this type of “bigger than self” promotion that we can truly begin affect change in the way our society does health care.

Today on Spinal Column Radio, Dr. Thomas Lamar mines the depths of this topic by first answering a listener email on how chiropractic students can begin branding themselves as “TORS for the TIC” while still in school. His “nuts and bolts” explanation is then further fleshed out with inspiring interviews with the crew of the Chiropractic United Podcast (Drs. Deed Harrison, Fred DiDomenico, and Joe Ferantelli); chiropracTIC student, Brett Jones; and pre chiropracTIC student and long-time SCR listener, Patrick Dunphy.  In addition, Dr. Lamar pulls out some examples of what this can look like.  Plus, he even shares what can happen when you put a message out that is bigger than yourself. And if all that weren’t enough, he’s joined by a special in-studio “audience-of-one.” (Chiropractic United and Patrick Dunphy interviews recorded at the 2012 California Jam in Costa Mesa, California).

[Plus, Pre Show SPECIAL REPORT:  Dr. Austin Davis take YOU the listener, on our behalf, Inside the DE Scene to Pay Homage to the one that DARED TO DEFEND THE PRINCIPLE — Dr. Sid Williams].

Listen Now!
Download this episode by right clicking (control-click for Mac)

Nothing is Bigger than LIFE

Sid Williams - colorful champion of chiropracic Austin Davis DC

 Dr. Austin Davis

— takes us inside the DE Scene to pay homage to the one that

connect with Austin on Facebook
• listen to our mini-tribute to Sid on SCR 152
• read Clum’s Tribute to Sid Williams



ON LOCATION with the

Dead Chiropractic Society’s

The Chiropractic United Podcast

Drs. Harrison, DiDomenico, and Ferantelli

DCS California Jam


ChiroUnited CalJam5 Interview2

Dr. Lamar interviews the crew of the number one chiropractic podcast in the United States iTunes directory, The Chiropractic United Podcast at the 2012 California Jam. (DiDomenico – left, Harrison – middle, and Ferantelli- right)

Chiropractic United Logo• Learn more about Chiropractic United

– Chiropractic United

– Learn more about the guys behind the mics


pre ChiropracTIC Student

Patrick Dunphy

DCS California Jam


Dunphy 5 Cal Jam 2012

Dr. Thomas Lamar interviews pre-DC-2B Patrick Dunphy at the 2012 California Jam.

• Learn more about Patrick Dunphy

Patrick’s Facebook page

Pat’s TOP 5 SCR Episodes for the pre-Chiropractic Student

    1. Angel Tribuno (SCR 079)
    2. Reggie Gold (SCR 030)
    3. Billy DeMoss (SCR 037)
    4. Liam Schubel (SCR 039)
    5. Dr. Lamar on Dallas Radio (SCR 058)

– Catch Patrick’s Man On The Street interview (SCR 138)

– Catch Patrick’s contribution to the Reggie Gold Tribute Podcast (SCR 109)


Now on Spinal Column Radio!

“The Big TOR on Campus”

Brett Jones 1Brett Jones

DC2B Life West

Troy Dukowitz BTOC an interview with

Troy Dukowitz, DC

• Catch Dr. Troy’s past episode with us (SCR 128)

• Learn more about Brett Jones:

Brett’s Facebook page

Brett’s YouTube Channel

• Other Stuff Talked About on the Show:

Drs Tom and Troy in studio

Dr. Troy Eldridge joins us in studio.

KCN making shift

• Learn more about the California Jam

– Website: CaliforniaJam.org

– Website: DeadChiropracticSociety.com

– Facebook California Jam – Dead Chiropractic Society

Check out the Cal Jam Interview Archives! (plus see who’s still the cue for release)

Episode 152 — Chiropractic Students Growing in the TIC and ProfesSOR ChiropracTOR Dr. Ron Castellucci (and chiropracTIC bids farewell to its iconic defender: Sid Williams, DC)

Balimo X-mas GiftSHOW NOTES

Title: Chiropractic Students Growing in the TIC and ProfesSOR ChiropracTOR Dr. Ron Castellucci (and chiropracTIC bids farewell to its iconic defender: Sid Williams, DC)

Episode Number: 152

Host: Dr. Thomas Lamar

Show Date: 01/04/13

Run Time: 134:08

Description:  Join Dr. Thomas Lamar for a Spinal Column Radio dedicated to the students. DC-to-be, SCR Global Correspondent, and NZCC student Brian Lanoue joins Lamar in studio via remote from his New Zealand location as cohost for this special student episode.  Listen in as Lamar gleans for our audience Lanoue’s current perspective as a chiropractic student as they play and talk about two great interviews from the New Beginnings Vault.  First they play Lamar’s off-the-cuff Chiro Student Panel Interview conducted at the recent Fall 2012 Weekend to learn how students representing four different chiropractic colleges (UQTR, Life University, Sherman, and Palmer) are growing in their love of the principles and philosophy of chiropractic because of New Beginnings Chiropractic Weekends. Then they dig a little deeper in the Vault to bring out Lamar’s Fall 2011 interview with Dr. Ron Castellucci, an associate professor at Sherman Chiropractic College, who not only loves the TIC but is able to bring a fresh and real perspective to his students by remaining in active chiropractic practice. Plus, Mairead Rothman, editor of Spizz Magazine, joins the boys for her regular Spizz Report which she deftly spins with a student angle.  (Student Panel Interview — Jad Tannous, Rafael Rosado, Ricardo Alvarez, Anna Elkins, Shane Zimmer, and Dr. Andrew De Saro — recorded at the Fall 2012 New Beginnings Chiropractic Weekend. Dr. Ron Castellucci interview recorded at the Fall 2011 New Beginnings Chiropractic Weekend.  Both interviews took place in  Long Branch, New Jersey.  This episode is proudly sponsored by BalimoChairs.com). [Plus as a last minute break-in, Dr. Lamar reports on the death of the Iconic Defender of ChiropracTIC, founder of Life University, and leader of Dynamic Essentials (DE), Dr. Sid E. Williams].

Listen Now!

Download this episode by right clicking (control-click for Mac)

“Now he is with the Ages”

— ChiropracTIC Bids Farewell to its Iconic Defender —

Sid Williams DC framed b

Sid E. Williams, DC

March 18, 1928 — December 27, 2012

Sid Williams DC 2

Sid Willimas DC 3

Donations can be made to bjph.org

For information on Dynamic Essentials:  lifede.com



ON LOCATION in New Jersey

-22nd Anniversary-

Students Loving the New Beginnings

“Philosophy Snuggie”

Jad, Rafael, Ricardo, Anna, and Shane

New Beginnings Chiropractic Weekends

Fall 2012

Student Panel Interview

Dr. Lamar interviews a panel of DC’s 2B at the Fall 2012 New Beginnings Chiropractic Weekend. (left to right: Dr. Lamar, Shane, Anna, Ricardo, Rafael, and Jad).

Student Studio Audience

Check out our Studio Audience

• Learn more about our Student Panel:

Rafael Rosado

Ricardo Alvarez

Anna Elkins

Shane Zimmer

Dr. Andrew De Saro (NB Student Committee Chairperson)

– Connect with the New Beginnings Student Organization on Facebook!

STUDENTS Sign up for the Next New Beginnings!


ProfesSOR ChiropracTOR

Ron Castellucci, DC

New Beginnings Chiropractic Weekends

Fall 2011

Ron Castellucci DC

Dr. Thomas Lamar interviews Dr. Ron Castellucci at the Fall 2011 New Beginnings Chiropractic Weekend.

• Learn more about Dr. Catellucci:

Dr. Ron’s Facebook Page

Dr. Castellucci on the Sherman website

Dr. Castellucci’s Practice Website

Spizz Magazine Chanda Hinton• Other stuff talked about:

SCR Matt Hubbard Interview (111)

SCR Peter Martone Interview (057)


Our interview with Vera Almann regarding her Irene Gold interview in Spizz

Chanda Plan Foundation

• SCR Correspondent Brian Lanoue

Brian Lanoue 3a

SCR Guest CoHost Brian Lanoue with Thea

Brian’s Facebook Page

New Beginnings Philosophy Club NZCC

– Brian and Thea’s ourextraordinarylives blog

– Brian’s contribution as SCR’s New Zealand Global Correspondent:

– Interview with The Wellness Guys (SCR 124)

– Interview with Dr. Eric Russell, NZCC president (SCR 110)

* Dr. Lamar’s interview with Dr. Russell (SCR 150)

– Interview with Bruce Lipton (coming soon)


• Please check out this episode’s sponsor, Balimo Chairs USA, and help out SCR by giving them your business!

Balimo X-mas Montage b

• Learn more about New Beginnings Chiropractic Weekends:

– Website: NBChiro.com

– Facebook Chiropractic Philosophy Fan Page

– Facebook Chiropractic Group page  

– Facebook Chiropractic History Fan Page

Check out the New Beginnings Interview Archives!

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