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Deliver Your Message to Garcia

We’re “ReBlogging” select articles from SpinalColumnBlog.com — the platform that gave inspiration for what you now know as Spinal Column Radio.

“Deliver Your Message to Garcia

An odd message, perhaps, to read above the employee’s toilet at the Palmer School of Chiropractic, but certainly not out of character for our profession’s developer.

Was this just another example of his often obtuse form of humor, or did this epigram inscription have deeper meaning?

Learn more about this “message.”

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Deliver Your Message to Garcia[originally published in KCN, January 2014]

“Deliver your message to Garcia” is hardly what you’d expect to read on a bathroom wall, but it is precisely what was scribed above the faculty toilet at the Palmer School of Chiropractic a century ago.  BJ Palmer, our profession’s developer, was known for making the walls of his learning institution “speak” — even if the wall happened to be in the bathroom.  No square inch was safe from his sign-like display of painted epigrams.  The school was covered with thousands of these short, pithy, thought-provoking sayings. They were designed to not only spark interest, but reflection, and over time, action.

While many were self-explanatory, like “Keep Smiling,” some were not. “Deliver your message to Garcia” may be nonsensical to us today, but it had great meaning and cultural popularity in the first part of the twentieth century.

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Chiro-Picker’s Fresh Pick — Another Look at BJ’s Epigrams: the writing behind the writing

Updated Picker Imageby  Todd Waters, aka “The Chiro-Picker” – SpinalColumnRadio featured blogger


As we were wrapping up production on our “Epigram Show” (Spinal Column Radio 169) the Chiropicker filed this article with some additional information to share regarding BJ’s Epigrams.  It’s funny how things work out, because much of what he found was information that I was finding out as the show was coming together.  The great thing is that not only do his findings further strengthen my own, but we both bring to the table additional information that supplement one another’s. — TL

Elbert Hubbard

BJ Palmer’s mentor and friend, Elbert Hubbard — American writer, publisher, artist, and philosopher

If “Nothing succeeds like Success” then Elbert Hubbard was the ideal candidate for BJ’s imitation. 

Hubbard owned Roycrofters, a fine maker of furniture and books. Each creation was a work of art. Roycrofter books were made of hand-cut paper and were renown for their wonderful artwork. Hubbard was a philosopher and authored many of the books himself. One in particular “A Message to Garcia” was a favorite of BJ’s who made it required reading of all his employees.

Another book published by Hubbard was entitled “Mottos: Being a Collection of Epigrams.” This book was a collection of cleaver quotations selected and penned by Hubbard.  A quick thumbing of the book reveals some oft-quoted BJ sayings such as “I love you because you love the things I love.” BJ changed the wording of this to reflect him and his Innate:

“We love you because you love the things we love.” Continue reading



Episode 169 — BJ Palmer Epigrams

SHOW NOTES

Title: BJ Palmer Epigrams

Episode Number: 169

Host: Dr. Thomas Lamar

Show Date: 11/01/13

Run Time: 178:50

Description:   BJ Palmer, the Developer of ChiropracTIC, is known for many things — one of which is the seemingly countless inspirational and THOT-provoking epigrams he scribed on the walls of the Palmer School of Chiropractic. In addition to impacting and encouraging all who read them, these quotes, in many ways described him… and worked to define him. Join Dr. Thomas Lamar for this very special episode of Spinal Column Radio in which he, along with Drs. Simon Senzon, Robert Borer, and Myron Brown — and of course, the ChiroPicker, Todd Waters — step back in time to discuss this fascinating characteristic associated with BJ of Davenport.

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Chiro-Picker’s Fresh Pick — Saving the Writing on the Wall: BJ’s Epigrams Gain New Life

Updated Picker Imageby  Todd Waters, aka “The Chiro-Picker” – SpinalColumnRadio featured blogger


You can imagine that as the ChiroPicker, my eyes are always open looking for cool vintage items that represent the history of chiropractic. Sometimes these items are not the dusty, old antiques you’d expect. Sometimes they are not even something you can hold — like stories.  For this particular Fresh Pick installment, and the couple that follow, I want to share some of these finds.

I love the story of Dr. Robert Borer’s search for BJ’s original epigrams.  Epigrams, of course, are pithy sayings or remarks that express an idea or concept in a cleaver and amusing way. To say that BJ had an affinity for them would be an understatement for sure.

Palmer Epigram wallUp to the year of BJ’s death the Palmer School of Chiropractic was covered with these thought-provoking quotes — from the bathroom walls to the sides of the buildings.

All free wall space was fair game.  “Get the Big Idea. All Else Follows” and “The Power that Made the Body, Heals the Body” are just two examples (more here).

However after BJ’s passing, his son David assumed the presidency of the school and had the epigrams painted over in favor of a fresh coat of paint. Most did not survive the Palmer College of Chiropractic’s facelift, but a few did.  One area where the “writing on the wall” still can be seen is on top of the D.D. Palmer Memorial Building (Up’E’nuf).  It was here that the epigrams were actually etched into the roof ledge walls — a technique that was certainly safe from the brush of paint.

BJPalmer-epigram-upenuf-ledge

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Chiro Pictograms Debut

You’ve heard of BJ’s Epigrams: short, sometimes witty, nuggets of thought provoking prose displayed on the walls of the PSC…. but have you heard of “Watergrams?” 

Okay…. I confess:  That’s what I wanted to call them.

Our own Todd Waters (ChiroPicker/BJ Character/Jingle Singer) actually refers to them as “Chiropractic Pictograms,” and he’s sharing his creation right here on SpinalColumnRadio.com.

We’ve created a special page that showcases his favorites.  Just click on the image below (or the one just like it in the left column) and jump right to it.

Chiro Pictogram button



Episode 088 — Dr. Ian Gainor Remembers the Fingerprints of BJ on the Palmer Campus

SHOW NOTES

Title: Dr. Ian Gainor Remembers the Fingerprints of BJ on the Palmer Campus

Episode Number: 088

Host: Dr. Thomas Lamar

Show Date: 08/30/11

Run Time: 18:21

Description:  Join Dr. Lamar as he sits down with an old Palmer Grad, Dr. Ian Gainor, who recalls the epigrams and other evidences of BJ on the Palmer Campus.  Recorded on location at the Orange County Performing Arts Center at the Dead Chiropractic Society’s 4th Annual California Jam, 2011.

 Listen Now!

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ON LOCATION with the

Dead Chiropractic Society’s

Remembering Chiropractic History

Ian Gainor, DC

DCS California Jam

2011

Dr. Lamar sits down with Old Palmer Grad, Dr. Ian Gainor, at the 2011 California Jam to recall the remnants of BJ Palmer on the Palmer Campus.

• Learn more about Ian Gainor, DC

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Dr. Gainor’s Facebook Page 

• Learn more about the California Jam

– Website: CaliforniaJam.org

– Website: DeadChiropracticSociety.com

– Facebook California Jam – Dead Chiropractic Society


Check out the Cal Jam Interview Archives! (plus see who’s still the cue for release)






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