SpinalColumnRadio


Chiro-Picker’s Fresh Pick — WHO Radio

Updated Picker Imageby  Todd Waters, aka “The Chiro-Picker” – SpinalColumnRadio featured blogger


My latest pick is a treasure trove of information about the early days of W-H-O Radio, Des Moines, Iowa.  

WHO Radio BuildingW-H-O was the second radio station purchased by the Developer of Chiropractic, BJ Palmer.  It is also where Dutch Reagan got his start in show business as a radio sports announcer.  After some motion pictures and a governorship, Ronald Reagan landed the gig as the 40th president of the United States. 

I found a compilation of newsletters bound in a book entitled “Our Home Office.”  The newsletters originated from Bankers Life Insurance company, the original owners of Station W-H-O. The book contained the very first issue of Our Home Office, published April 1, 1927, and then continued biweekly, through November 15, 1930.

Bankers Life president, Gerard Nollen, stated that the purpose of the newsletter was to “promote loyalty and enthusiasm” among his employees. I got the sense while reading through these newsletters that Nollen would have been a good person to work for and that he encouraged his team to use their talents. Continue reading




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